Words and Speech Design

Presentation

This interlanguage center (TIL) conducts applied researches, following the axis « Models and Speech ». They are driven by researchers specialized in applied linguistic, which is about:

• Representation/sensory analyses interface;
• Multilanguage analysis of professional marketing speeches of the agri-sector;
• Multilanguage terminology of the chosen sector;
• Research of interface between a sector professional speech and expectations/discursive knowledge of consumers.

Projects/Achievements

• Project Interreg IV France-Suisse uB - AgroSup - IOC (branch of the Lallemand group) - Inter-branch organizations of Jura and Savoie, related to wine minerality;
• Project OenoLex Bourgogne – TIL: in progress with the BIVB;
• Europeen Project Vinolingua: Foreign languages learning program for small wine companies (PME) in 2010/2012;
• « Mémoires du vin » (wine memories): contract with the Communauté d'Agglomération of Gevrey-Chambertin.
  

Applications/Markets

• Wine sector;
• Tourism sector / Oenotourism;
• Bio sector / Agri-environment / Agri-food;
• E-commerce sector / Applications / Multimedia / Digital communication.
  

Expertise

• Assistance in sector/company terminology: terminological audit, production of terminology database, consultancy in terminology normalization, multilanguage equivalents researches;
• Impact study of some concepts/descriptors of the consumers and/or prescribers: conception of questionnaires with qualitative and quantitative analysis, semantic analysis of the web;
• Support to professional communication in a target language: analysis of language practices, analysis of « cultural » specificities/expectations of a foreign consumer target.