{"id":10071,"date":"2018-07-30T15:30:40","date_gmt":"2018-07-30T13:30:40","guid":{"rendered":"https:\/\/www.satt.fr\/dossier-thematique-realite-virtuelle-realite-augmentee\/"},"modified":"2018-07-30T15:30:40","modified_gmt":"2018-07-30T13:30:40","slug":"dossier-thematique-realite-virtuelle-realite-augmentee","status":"publish","type":"post","link":"https:\/\/www.satt.fr\/en\/dossier-thematique-realite-virtuelle-realite-augmentee\/","title":{"rendered":"Ouest Valorisation : Dossier th\u00e9matique R\u00e9alit\u00e9 Virtuelle, R\u00e9alit\u00e9 Augment\u00e9e"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">S<\/span>elon vous, quel est le point commun entre la personnalisation d\u2019une cuisine chez IKEA, une formation aux dangers de la route pour les employ\u00e9s d\u2019UPS, un test consommateur pour l\u2019achat d\u2019une tente Quechua vendue chez Decathlon, la conception d\u2019une voiture chez PSA, l\u2019essayage de v\u00eatements chez Nike, ou encore des simulations d\u2019op\u00e9rations chirurgicales ?<\/p>\n<p class=\"p1\">Toutes ces exp\u00e9riences sont d\u00e9sormais digitales et enrichies par la r\u00e9alit\u00e9 virtuelle (RV) ou la r\u00e9alit\u00e9 augment\u00e9e (RA).<\/p>\n<p class=\"p2\" style=\"text-align: center;\"><span style=\"color: #33cccc;\"><strong><span class=\"s2\">R\u00e9alit\u00e9 virtuelle, r\u00e9alit\u00e9 augment\u00e9e <br \/>\n <\/span><\/strong><\/span><span style=\"color: #33cccc;\"><strong><span class=\"s2\">font d\u00e9sormais partie int\u00e9grante <br \/>\n des strat\u00e9gies d\u2019entreprises<\/span><\/strong><\/span><\/p>\n<p class=\"p3\">Initialement cantonn\u00e9es \u00e0 l\u2019univers du gaming et du divertissement, ces deux technologies font d\u00e9sormais partie int\u00e9grante des strat\u00e9gies digitales des entreprises, qu\u2019elles soient issues du retail, de l\u2019automobile, du tourisme, du transport ou m\u00eame de la sant\u00e9.<\/p>\n<p class=\"p1\">Ce n\u2019est pas un hasard si les GAFAM (Google, Apple, Facebook, Amazon et Microsoft) investissent des milliards dans ce domaine dans lequel de nombreuses start-ups se lancent chaque ann\u00e9e. L\u2019innovation technologique joue un r\u00f4le primordial dans cette industrie de pointe.<\/p>\n<p class=\"p2\" style=\"text-align: center;\"><strong><span class=\"s2\" style=\"color: #33cccc;\">1,8 milliard de dollars ont \u00e9t\u00e9 investis <br \/>\n pour la r\u00e9alit\u00e9 virtuelle et augment\u00e9e en 2016 <\/span><\/strong><\/p>\n<p class=\"p3\">D\u2019apr\u00e8s Greenlight Insights via RoadtoVR<span class=\"s3\">01<\/span>, 1,8 milliard de dollars ont \u00e9t\u00e9 investis pour la r\u00e9alit\u00e9 virtuelle et augment\u00e9e en 2016 soit 30% de plus qu\u2019en 2015. Nous assistons ainsi depuis quelques ann\u00e9es \u00e0 une multiplication du nombre d\u2019acteurs et \u00e0 une diversification de leurs offres et produits, ce qui permet d\u2019adresser un nombre croissant d\u2019applications march\u00e9.<\/p>\n<p class=\"p1\">Le monde acad\u00e9mique n\u2019\u00e9chappe pas non plus \u00e0 l\u2019engouement que suscite ces technologies et occupe une place pr\u00e9pond\u00e9rante dans le d\u00e9veloppement de projets novateurs.<\/p>\n<p class=\"p2\" style=\"text-align: center;\"><strong><span class=\"s2\" style=\"color: #33cccc;\">\u00c0 Rennes, l\u2019une des plus grandes salles <br \/>\n de r\u00e9alit\u00e9 virtuelle au monde : Immersia<\/span><\/strong><\/p>\n<p class=\"p3\">En 2012, la plate-forme Immersia a vu le jour \u00e0 Rennes, fruit de la collaboration entre le centre de recherche INRIA et le laboratoire IRISA, offrant une des plus grandes salles de r\u00e9alit\u00e9 virtuelle au monde.<\/p>\n<p class=\"p1\">En connexion avec les besoins du march\u00e9, la SATT Ouest Valorisation s\u00e9lectionne et accompagne de nombreux projets ambitieux qui participeront au d\u00e9veloppement de la r\u00e9alit\u00e9 virtuelle et de la r\u00e9alit\u00e9 augment\u00e9e de demain. C\u2019est donc avec un tr\u00e8s grand plaisir que nous vous pr\u00e9sentons ce dossier th\u00e9matique, une lecture qui vous permettra de cerner les enjeux de ce secteur r\u00e9volutionnaire.<\/p>\n<p><a href=\"http:\/\/bit.ly\/2K6HIJu\">T\u00e9l\u00e9chargez le dossier<\/a><\/p>\n<p>Pour illustrer ce dossier, la SATT Ouest Valorisation a r\u00e9alis\u00e9 3 courtes vid\u00e9os pour d\u00e9couvrir ce que sont la r\u00e9alit\u00e9 virtuelle et la r\u00e9alit\u00e9 augment\u00e9e, ainsi que le march\u00e9.<\/p>\n<p>Vid\u00e9o 1 : <a href=\"http:\/\/bit.ly\/2M1Aszi\">Des technologies en devenir<\/a><\/p>\n<p>Vid\u00e9o 2 : <a href=\"http:\/\/bit.ly\/2LMtS2V\">Des besoins en maturation<\/a><\/p>\n<p>Vid\u00e9o 3 :<a href=\"http:\/\/bit.ly\/2L6aaef\"> Un march\u00e9 en plein boom !<\/a><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p4\">Tr\u00e8s bonne lecture<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selon vous, quel est le point commun entre la personnalisation d\u2019une cuisine chez IKEA, une formation aux dangers de la route pour les employ\u00e9s d\u2019UPS, un test consommateur pour l\u2019achat d\u2019une tente Quechua vendue chez Decathlon, la conception d\u2019une voiture chez PSA, l\u2019essayage de v\u00eatements chez Nike, ou encore des simulations d\u2019op\u00e9rations chirurgicales ? Toutes [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":10064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[567],"tags":[],"class_list":["post-10071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ouest Valorisation : Dossier th\u00e9matique R\u00e9alit\u00e9 Virtuelle, R\u00e9alit\u00e9 Augment\u00e9e - R\u00e9seau SATT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.satt.fr\/en\/dossier-thematique-realite-virtuelle-realite-augmentee\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anne Guedon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.satt.fr\/en\/dossier-thematique-realite-virtuelle-realite-augmentee\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.satt.fr\/en\/dossier-thematique-realite-virtuelle-realite-augmentee\/\"},\"author\":{\"name\":\"Anne Guedon\",\"@id\":\"https:\/\/www.satt.fr\/en\/#\/schema\/person\/9e1c7c894ee96f796d7432f284cf503e\"},\"headline\":\"Ouest Valorisation : Dossier th\u00e9matique R\u00e9alit\u00e9 Virtuelle, R\u00e9alit\u00e9 Augment\u00e9e\",\"datePublished\":\"2018-07-30T13:30:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.satt.fr\/en\/dossier-thematique-realite-virtuelle-realite-augmentee\/\"},\"wordCount\":489,\"image\":{\"@id\":\"https:\/\/www.satt.fr\/en\/dossier-thematique-realite-virtuelle-realite-augmentee\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.satt.fr\/wp-content\/uploads\/2018\/07\/2018-07_RARV-1.png\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.satt.fr\/en\/dossier-thematique-realite-virtuelle-realite-augmentee\/\",\"url\":\"https:\/\/www.satt.fr\/en\/dossier-thematique-realite-virtuelle-realite-augmentee\/\",\"name\":\"Ouest Valorisation : Dossier th\u00e9matique R\u00e9alit\u00e9 Virtuelle, R\u00e9alit\u00e9 Augment\u00e9e - R\u00e9seau SATT\",\"isPartOf\":{\"@id\":\"https:\/\/www.satt.fr\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.satt.fr\/en\/dossier-thematique-realite-virtuelle-realite-augmentee\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.satt.fr\/en\/dossier-thematique-realite-virtuelle-realite-augmentee\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.satt.fr\/wp-content\/uploads\/2018\/07\/2018-07_RARV-1.png\",\"datePublished\":\"2018-07-30T13:30:40+00:00\",\"author\":{\"@id\":\"https:\/\/www.satt.fr\/en\/#\/schema\/person\/9e1c7c894ee96f796d7432f284cf503e\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.satt.fr\/en\/dossier-thematique-realite-virtuelle-realite-augmentee\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.satt.fr\/en\/dossier-thematique-realite-virtuelle-realite-augmentee\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.satt.fr\/en\/dossier-thematique-realite-virtuelle-realite-augmentee\/#primaryimage\",\"url\":\"https:\/\/www.satt.fr\/wp-content\/uploads\/2018\/07\/2018-07_RARV-1.png\",\"contentUrl\":\"https:\/\/www.satt.fr\/wp-content\/uploads\/2018\/07\/2018-07_RARV-1.png\",\"width\":1250,\"height\":713},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.satt.fr\/en\/dossier-thematique-realite-virtuelle-realite-augmentee\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.satt.fr\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ouest Valorisation : Dossier th\u00e9matique R\u00e9alit\u00e9 Virtuelle, R\u00e9alit\u00e9 Augment\u00e9e\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.satt.fr\/en\/#website\",\"url\":\"https:\/\/www.satt.fr\/en\/\",\"name\":\"R\u00e9seau SATT\",\"description\":\"Les Soci\u00e9t\u00e9s d&#039;Acc\u00e9l\u00e9ration du Transfert de Technologies\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.satt.fr\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.satt.fr\/en\/#\/schema\/person\/9e1c7c894ee96f796d7432f284cf503e\",\"name\":\"Anne Guedon\",\"url\":\"https:\/\/www.satt.fr\/en\/author\/anne\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ouest Valorisation : Dossier th\u00e9matique R\u00e9alit\u00e9 Virtuelle, R\u00e9alit\u00e9 Augment\u00e9e - R\u00e9seau SATT","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.satt.fr\/en\/dossier-thematique-realite-virtuelle-realite-augmentee\/","twitter_misc":{"Written by":"Anne Guedon","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.satt.fr\/en\/dossier-thematique-realite-virtuelle-realite-augmentee\/#article","isPartOf":{"@id":"https:\/\/www.satt.fr\/en\/dossier-thematique-realite-virtuelle-realite-augmentee\/"},"author":{"name":"Anne Guedon","@id":"https:\/\/www.satt.fr\/en\/#\/schema\/person\/9e1c7c894ee96f796d7432f284cf503e"},"headline":"Ouest Valorisation : Dossier th\u00e9matique R\u00e9alit\u00e9 Virtuelle, R\u00e9alit\u00e9 Augment\u00e9e","datePublished":"2018-07-30T13:30:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.satt.fr\/en\/dossier-thematique-realite-virtuelle-realite-augmentee\/"},"wordCount":489,"image":{"@id":"https:\/\/www.satt.fr\/en\/dossier-thematique-realite-virtuelle-realite-augmentee\/#primaryimage"},"thumbnailUrl":"https:\/\/www.satt.fr\/wp-content\/uploads\/2018\/07\/2018-07_RARV-1.png","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.satt.fr\/en\/dossier-thematique-realite-virtuelle-realite-augmentee\/","url":"https:\/\/www.satt.fr\/en\/dossier-thematique-realite-virtuelle-realite-augmentee\/","name":"Ouest Valorisation : Dossier th\u00e9matique R\u00e9alit\u00e9 Virtuelle, R\u00e9alit\u00e9 Augment\u00e9e - R\u00e9seau SATT","isPartOf":{"@id":"https:\/\/www.satt.fr\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.satt.fr\/en\/dossier-thematique-realite-virtuelle-realite-augmentee\/#primaryimage"},"image":{"@id":"https:\/\/www.satt.fr\/en\/dossier-thematique-realite-virtuelle-realite-augmentee\/#primaryimage"},"thumbnailUrl":"https:\/\/www.satt.fr\/wp-content\/uploads\/2018\/07\/2018-07_RARV-1.png","datePublished":"2018-07-30T13:30:40+00:00","author":{"@id":"https:\/\/www.satt.fr\/en\/#\/schema\/person\/9e1c7c894ee96f796d7432f284cf503e"},"breadcrumb":{"@id":"https:\/\/www.satt.fr\/en\/dossier-thematique-realite-virtuelle-realite-augmentee\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.satt.fr\/en\/dossier-thematique-realite-virtuelle-realite-augmentee\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.satt.fr\/en\/dossier-thematique-realite-virtuelle-realite-augmentee\/#primaryimage","url":"https:\/\/www.satt.fr\/wp-content\/uploads\/2018\/07\/2018-07_RARV-1.png","contentUrl":"https:\/\/www.satt.fr\/wp-content\/uploads\/2018\/07\/2018-07_RARV-1.png","width":1250,"height":713},{"@type":"BreadcrumbList","@id":"https:\/\/www.satt.fr\/en\/dossier-thematique-realite-virtuelle-realite-augmentee\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.satt.fr\/en\/"},{"@type":"ListItem","position":2,"name":"Ouest Valorisation : Dossier th\u00e9matique R\u00e9alit\u00e9 Virtuelle, R\u00e9alit\u00e9 Augment\u00e9e"}]},{"@type":"WebSite","@id":"https:\/\/www.satt.fr\/en\/#website","url":"https:\/\/www.satt.fr\/en\/","name":"R\u00e9seau SATT","description":"Les Soci\u00e9t\u00e9s d&#039;Acc\u00e9l\u00e9ration du Transfert de Technologies","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.satt.fr\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.satt.fr\/en\/#\/schema\/person\/9e1c7c894ee96f796d7432f284cf503e","name":"Anne Guedon","url":"https:\/\/www.satt.fr\/en\/author\/anne\/"}]}},"_links":{"self":[{"href":"https:\/\/www.satt.fr\/en\/wp-json\/wp\/v2\/posts\/10071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.satt.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.satt.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.satt.fr\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.satt.fr\/en\/wp-json\/wp\/v2\/comments?post=10071"}],"version-history":[{"count":0,"href":"https:\/\/www.satt.fr\/en\/wp-json\/wp\/v2\/posts\/10071\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.satt.fr\/en\/wp-json\/wp\/v2\/media\/10064"}],"wp:attachment":[{"href":"https:\/\/www.satt.fr\/en\/wp-json\/wp\/v2\/media?parent=10071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.satt.fr\/en\/wp-json\/wp\/v2\/categories?post=10071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.satt.fr\/en\/wp-json\/wp\/v2\/tags?post=10071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}